Waiting for the App Store

There’s a standard clause in the lengthy App Store contract that tells you to expect 7-14 days for routine approval of your app. Little did we know how painful that wait might become!

We’ve been ready to go for Android on the Google Play Store for a week and a half. But that Apple approval has taken longer. So we found and filled in the special Apple extenuating circumstances form, explaining that we want to launch Curiyo for iOS, and could they please expedite our review.

We got an answer something like this:

We are unable to accommodate your request for an expedited review at this time. While we do our best to accommodate requests for expedited reviews, and take individual circumstances into consideration, unfortunately we are unable to grant every request due to our volume….

What would you do: release Android separately or wait for both platforms to be ready?