Content marketing has always been known for having lower up-front costs & higher long-term benefits. Whatever be the target audience, if your content marketing game is strong you are already winning.
But how to know if your strategy is good? Well, there is no definition. Anything can work, and anything might not. The best way to know if your ideas are good is by seeing how interested your fellow content marketers are.
Apart from that, content marketing is tricky. To be on the top and stay there, you need to come up with great ideas and be up-to-date with new trends and tips.
Also there is always a lot that you can try out, talking of something which is sure to benefit you, here are 6 Content marketing tips which can take the world by storm.
6 Content Marketing Tips which can take the world by Storm
In this world of a billion possibilities being sure about the success of a content marketing strategy is a dicey bet. Using some tips from the experts can better your chances though. Here are some tips to help you learn better about what you can do.
1. Focus on what readers want
47% of buyers view at least around 3-5 pieces of content before they actually buy. This means to get sales out of these 47% people, you will have to be better than your competitors.
But what way can you be better than your competitor? Just focus on creating better content. Content has always been the king, and even in the future it will stay equally important.
The key to creating persuasive content is that you keep in mind the readers’ needs. 94% of people who share posts do so because they think it might be helpful to others. Readers can assume that, only if your content is helpful to them.
So, to serve your readers the best, write quality and in depth content which actually solves problems.
2. Buy a media company
Regardless of the size of your business, buying a media company is a great idea. If you have enough investment in hand, there is no reason why you shouldn’t do this.
To be seen and be effective around the web and on print media, you will need to have a strategy. This company will set everything up for you. From strategizing your next content marketing move to actually designing graphics, a media company will take care of everything.
So, the best that you can do is have a discussion with your team to choose the media company which would be the best fit for your content marketing campaigns, and go buy it.
Also, if you are low on budget, you can even hire a company to do the same task for you.
3. Speak more with visual content
Marketing overall has evolved in so many ways over the last two decades. There was a time when it was all about the print media. That was the only medium of advertisements and marketing. Graphics on a piece of paper, that’s how plain it used to be.
The first GIF ever was made in May, 1987. Since then visual content has grown in one but many ways. The concept of videos has come up, and is gaining popularity for the betterment.
First GIF ever made (Source)
All of this just implies that using visual content for marketing is an amazing idea in the day that we are living in. Videos on Facebook have 10x more reach than any other form of content. This just means that visual content marketing is one thing that you must start focusing on.
4. Make the best out of your content
To be popular among your readers, you don’t really have to publish a blog post everyday. What you need to do is make sure that whenever you publish, your post reaches all your potential readers, and buyers.
There are so many social media websites where you can share your content to market it. The best way of marketing your content after you publish it on your blog or website is to convert it into different forms of content and share those pieces on different websites around the web.
For example, writing a blog post on “How to change car battery at home” is a good idea. But what here would be the better idea? It’d obviously boost your post’s reach, and will get you more readers, if you along with your blog post, create an infographic to share on Pinterest, and make a How-to video for the same, to upload it on YouTube, and other video platforms.
Along with this content, you can and you should paste the link to your original blog post. This way your content will reach more people, and that is how you will be able to get to your content marketing goals.
5. Work for mobile friendliness
Everyone uses smartphones, and after the working hours, most of the people access internet on their smartphones only. You may or may not believe, giants like ebay too are focusing on getting better out of the audience which uses mobile phones.
In this case if your website is not mobile friendly, this will just mean that you are lacking. Can you afford that? Well, technologies like AMP are being developed and being made better all the time. This is adding up to your competition.
You need to be the best with your website’s mobile version. If it loads quick, if the design is complete with no missing elements and if the user will not have to face any problems while reading your content on a smartphone, your website will attract readers.
6. Trust the professionals for your content
As mentioned above content is the king. So you know that you can not rely on a novice for your website or blog’s content. It is always recommendable to hire professional journalists or content writers for your website or blog.
Someone with an experience in SEO Copywriting too will be a preferable option. The quality is all that matters, so no way you can risk it.
Content marketing is important for any online business. It is always better to have a blog running for your B2B company. B2B marketers that use blogs get 67% more leads than those that do not.
This just explains why you too should be focusing on content marketing for your business. Apart from everything that is needed, above here were 6 Content marketing tips which can really scale your business’ growth online.